Online Resource Creation (Web Seeding)

What is Online Resource Creation?

Online Resource Creation is the act of creating online pages (information resources) that refer back to the organization's website or blog. What is important here is not breaking the ethics guidelines. Someplace on the site it should mention that the author of the page is compensated and have a link to the company�s website. Not that hard since that is the main point anyway.

Why do people buy Online Resource Creation?

Online resource creation is specialized. While anyone can go and build a online resource, it takes some search engine optimization knowledge to understand how to do it effectively. These resources are great because they often keep generating traffic for a long period of time without any additional investment.

This service is very good to offer to other firms that are doing SEO work. They will often needhelp with projects

Setting Goals for Online Resource Creation

Realistic goals are important for Online Resource Creation. Very rarely will you create something that generates a huge website traffic surge. Instead, a realistic set of goals might be to:

Rank highly for search engines on key word
Generate steady traffic each week to company website
Create higher brand awareness and visibility.

Client Benefits of Online Resource Creation

The benefits of Online Resource Creation are:

Higher Visibility & Brand Awareness
More hits in search engine (beyond main website)
More links to websites
Additional industry resource the company controls

Pricing Online Resource Creation

As always, pricing is ultimately your decision. Pricing is much like ghost writing. Creating and writing new resources takes time. It is often better to price per resource. Some pricing options:

One price for x resources.
Create one new resource each month for a retainer of $x

This does overlap with article writing and blog writing, so packaging resources with the other two may be easier than trying to do a separate price quote foreach.

How to deliver Online Resource Creation effectively?

In some cases, you may be able to install Google Analytics in the resources you set up. That is advantageous because you could then not only report on new resources you create, but also traffic and links from older resources. The client may also be able to measure visitors from your resources via referral links.

You will also want to report search engine ranking for keywords, if any were targeted.

One key to delivering this is to set it up so that the client owns the resource and can modify it at a later date.

Managing the Online Resource Creation Project

Whether you are creating just a few resources or doing it on a continuing basis, you should always track email, login, link and goals of the resource. This could be done in excel and delivered for a short project, or a shared database like Zoho Creator for ongoing projects.

Life cycle of Online Resource Creation

The life cycle of these projects are typically shorter than many of the other services. However, if you include them in a broader scope, such as along with article publishing, it can have a longer life cycle.

Examples of where to create Online Resources