Profile Management Services

What is Profile Management?

There are many places to add employee profiles online. In professional directories like LinkedIn and Spoke, in online resources like Squidwho, and in social networks like GoBigNetwork or Fast Company.

The goal of a Virtual Buzz Assistant is to help key employees get their profiles in place, keep them updated and monitor new opportunities.

Why do people buy Profile Management?

Key employees in an organization can establish much higher visibility, expert status and build a broader network from using the many tools available. But taking the time to do it well is difficult for these busy people. A Virtual Buzz Assistant can help the organization craft standards for each profile to assure consistent branding and messaging in these profiles.

These key employees may also get frequent requests from people in the online networks. These can be reviewed by the assistant and either acted upon or forwarded to the employee.

Setting Goals for Profile Management

The goals of this service are to create better online visibility for key employees and the organization in general while not burdening the employees with the many maintenance activities. Goals may include finding new places to put profiles or just to grow the network in a few places where there are large audiences.

Client Benefits of Profile Management

The benefits of Profile Management are:

Higher Visibility
Broader Network in online communities
More links to websites
Potentially more inquiries, speaking opportunities, interviews, etc.

Pricing Profile Management

As always, pricing is ultimately your decision. There are two ways that this is usually sold.

Larger organization that wants to have many people involved in online communities and have profiles posted.
Smaller groups or individuals where this is one of several services offered in a package of services.

Pricing can range from very low when it is managing one account for one person, to working with the HR department adding new employee profiles, making changes to titles and roles, cancelling former employees and more.

How to deliver Profile Management effectively

The key to delivering profile management services effectively is planning ahead and setting standards. Ultimately, the employee typically owns the profile. The employer will be paying for assistance in making the profile effective.

This is a case where the profile will often be set up with a free email account. This would give you access to the email account, and you could forward the information to the main email as needed. That would also make it easy for employees to take their emails with them if they leave the organization.

Documenting emails in a secure way, and getting profile formats approved in advance will help you help the organization more effectively.

Managing the Profile Management Project

Keys to managing this kind of project:

User and Password Management - you will be helping them with their accounts and will need to securely keep your access to accounts documented - and backed up in a 2nd location.
Check in regularly - Check with each person periodically to see if they have anything to add to the profiles.
Report Network Growth - If you are helping them expand the networks, send a monthly spreadsheet of number of connection changes in the last month.

Life cycle of Profile Management

The life cycle of these projects could go on indefinitely if you do a great job with providing value and helping the HR department be more successful. The key to a long life cycle is minimal effort on the client's part while building an effective network that gets the results they hope for.