Writing Service
What is a Writing Service?
A writing service is essential to creating buzz because you can only create good relationships online if you put out good information regularly. Your writing service can include writing blogs, newsletter articles or updating websites on a regular basis.
Why do people buy Writing Services?
People and organizations create blogs, newsletters, websites and communities with the best of intentions. All too often, the writing of these resources becomes a low priority and they fade into the background.
They often do not create immediate returns. But if you keep putting out information you can build an audience. The long term value of creating good content is why people buy.
Setting Goals for Writing Services
Goals for this service are very clear. Create good, interesting content on time for the client. We frequently have people produce one blog post per week that keeps it fresh, for example.
Client Benefits of Writing Services
The benefits of writing services are:
- More time freed up
- Higher Visibility
- More hits in search engine (beyond main website)
- More links to websites
- Repeat visitors coming back for new information.
- More Newsletter or RSS subscribers
Pricing Your Writing Services
As always, pricing is ultimately your decision. Pricing your writing is a matter of estimating the amount of time you estimate needed each month and multiply by the rate you desire. Charge a higher rate if you are already an expert in the industry and stress your familiarity with the industry when you are communicating with the client.
How to deliver Writing Services effectively?
With your writing services, it is as simple as delivering the location of those things you wrote for the month. Think of this as an opportunity to strengthen your relationship with the client - deliver a nice report, some plans for the next month (or project) and build the relationship.
Managing the Writing Services Project
Probably the most efficient way to create content for Writing Services is to write a months worth of content in advance and then reread it and post it throughout the month. One writer I work with goes to the library each month with her laptop and reads the popular magazines on the topic. She then creates 5-6 blog posts that are relevant and posts them throughout the month.
Life cycle of Writing Services
The life cycle of these projects depend on the upfront expectation. If a client is hiring you for a few one-time articles, there is no life cycle. But often to create buzz and build an audience, you will end up with ongoing monthly writing and really become part of the team
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