Employee Evangelism

Your team knows your products and services. You and your co-workers are experts in your fields. The knowledge your staff has can transform organizations. So why aren’t more customers lining up at your door?

Creating a culture where your talented team members actively create buzz and word of mouth takes effort, planning and training. But the reward is worth it. We have seen organizations substantially increase sales in just a few weeks after the staff has been given guidance and empowered to create buzz.

Employee Evangelism at Work

Small Businesses: Creating a culture where everyone creates buzz will significantly increase your visibility and referrals. By making the success of the organization the responsibility of every member, you are giving each team member a sense of ownership and pride which will result in strong advocates.

Large Businesses: Big organizations cannot change their culture overnight. They need to focus on building a small, dedicated team of Buzz creators that are enthusiastic about the organization, want to become experts in their chosen field, enjoy creating content and know the products and services of the organization.

Non-Profit Organizations: Non-profits are often on a tight budget and need Buzz Marketing. By utilizing employee and volunteer evangelism, these organizations can generate more donations or membership. They can even affect the outcome of elections, levies and help win grants.

Sole Proprietors: No employees? No problem. If you are working for yourself you are still your own employee. Becoming a better advocate for yourself can increase sales and make you more of an expert in your field. You may even be able to recruit other people as advocates, such as family, friends and happy customers.

Buzzoodle and Employee Evangelism

Buzzoodle is the leader in Employee Evangelism. We began the company to address the issues around the “It’s not my job” attitude towards creating buzz and word of mouth. Our mantra is “The success of the organization is the responsibility of every member.”

Today, the Internet has become a wide-open network of people communicating, publishing and sharing information. Giving employees knowledge of the tools, guidelines and encouragement, you can reach many more people with more authentic messages at a lower overall cost.

Employee Evangelism has the following benefits.

• Lasts longer than an ad campaign
• Adjusts to your budget and workload
• Authentic message that creates relationship between the employee and the public
• Encourages loyalty and commitment from Evangelist
• Employee Evangelists that leave on good terms are likely to continue to create buzz
• Can add a fun and interesting element to the job description
• With more connections to the public, you may know about problems much sooner

The downside of Employee Evangelism

Employee Evangelism is not for everyone. Organizations with lengthy approval on all messages will find it hard to encourage evangelism because of the difficult process. We have seen this to be especially true with financial advisors.

It is also not wise to encourage evangelism with an unhappy workforce.

The good news is that with proper planning, documentation and training, you can build a lot of buzz with Employee Evangelists while minimizing your risk.

Buzzoodle Employee Evangelism

Buzzoodle continuously crafts products and services to help you succeed with Employee Evangelism.

Our book, Buzzoodle Buzz Marketing is written to help guide anyone that wants to create more buzz and word of mouth.

If you are putting together a Buzz Marketing strategy with Employee Evangelists, our Buzz Marketing eStrategy Guide is essential.

Organizations serious about creating Employee Evangelism that gets great results will want to schedule a Buzzoodle Buzz Marketing workshop that is then followed by the monthly Buzzoodle Assessment and Coaching Program. The outside perspective and our expertise will help grow the people in your organization into buzz creating powerhouses that get results. We work with you to identify the best people to invest in and guide them in the buzz creation process.

If you have questions on what the best option for you is, please contact us.