Content Marketing steadily creates valuable content in various channels to attract new prospects and convert them to leads in a high trust environment.
In one example from a long time client with a solid commitment to Content Marketing, they were able to reduce outbound sales staff size and train people to take orders when they came in.
Content Marketing services require significant investment over time but pay off with a lot of high quality traffic that is not paid for via ads.
Content Marketing activities include:
- Article / Blog Post Writing
- Website SEO Optimization
- Social Media Management
- Link Building and Cultivation
- Website Analytics & Keyword Research
- Customer Avatar Development
- Continuous Improvement on Website Lead Conversion