Generate More Sales from Existing Leads

One of our requirements for working with clients on lead generation is that they demonstrate an understanding of what to do with leads when they get them.  One lead is very valuable in most cases, but many people want to wait until it is convenient to get back to the person who wants to buy from them.  Here is a list of ways to close more sales from your existing lead generation efforts.

  1. Cold CallingFollow Up Same Day – People often  have short attention spans.  Do you really think they will remember filling in your form 3 days ago?
  2. Follow Up Same Hour – The fresher you are in the lead’s mind, the better chance of engaging with them in a meaningful way.
  3. Follow Up in 5 Minutes of Less – In many cases, you can get leads sent to your cell phone, and by simply clicking the number you can be talking to the new lead in under 30 seconds from the time they filled out the form.  When you do this, you are interrupting the research mode they are in, and improving your chance of closing the deal in a big way.  They never even get to go visit your competition.
  4. Follow Up by Phone – If you are not 100% comfortable with sales, you may be tempted in email them instead of call them.  However, an email is an extra step and an extra chance to not respond to you.  If you have the phone number, give them a call quickly.
  5. Follow Up after First Contact – Follow up again after the initial conversation with an email thanking them for the opportunity and providing them with some valuable information.
  6. Follow Up via Automated Marketing – Using a CRM, AutoResponder or Marketing Automation Platform like InfusionSoft to drip useful information to the lead over time.
  7. Follow Up Down the Road – Put it on your calendar or in your CRM.  Follow up with another call down the road.  A “no” today is not a “no” forever.

What do these all have in common?  Follow up, follow up, follow up.  If you want to close more sales from your existing lead generation efforts, improve your communication and follow up with your prospects.

My Turbulent Relationship with Lead Generation

I really started to hate lead generation, the term, about a year ago.  You see, my phone rang off the hook – sometimes 10 calls a day, because this website was ranked #1 or #2 (jumping around in those top spots) for the search term Lead Generation.

Business GrowthThat would be good news, except that the people that were calling me day and night all seemed to want to buy a list of hot leads ready to buy their stuff from them.

We were selling services to help people generate their own exclusive leads on a steady basis – we were NOT selling lists.

Consequently, I got so tired of these calls that I took down some of the search optimization and after we fell off the 1st page life got easier and I was able to focus on a smaller number of people that were serious about growing their business strategically, and not just in buying a list and cold calling.

But alas, I do kind of miss the notoriety of being at the top for such a great term.  So slowly, and methodically, we will start writing about lead generation again and hopefully this time we can make our message clearer that we work with people that want to invest in developing their own lead generation campaigns.  It is wonderful to work with people that get it.

If you are interested in our lead generation services, please fill out this form and we will contact you.

How to Get the World to Read Your Blog

You’ve probably checked your analytics software to see where the traffic is coming from. You may have been surprised to see how much of it comes from places like Brazil, Russia and India. There are huge emerging markets all over the world and internet use is becoming increasingly widespread each year. But just because someone on the other side of the world has clicked on a link to your blog or found it through a search engine, doesn’t mean they will understand any of the content.

Whether you are looking for lead generation or if you simply want people to benefit from reading the content you spend so much time creating, the best way to ensure that they understand it is to offer a translated version. Many blogging platforms such as Blogger and WordPress, now offer easy to implement translation options. These are widgets that can be added to the site using the drag and drop CMS, and are generally powered by the extremely handy Google Translate software.

If ever you’ve found yourself perusing the more exotic corners of the internet and have encountered a page in an unfamiliar language, then you might have seen the handy option to translate the page using Google Translate. Though pleasingly convenient, it is quite apparent to anyone who has used it that Google Translate does not produce the most accurate of translations. This is absolutely fine if all you need is a hand with navigation, trying to find the contact page on an Arabic site can be daunting, but Google Translate is great for this and checking products on e-commerce sites for example. But if you actually need to understand the details of an article or the main text on a website, then Google Translate will probably just confuse things.

For example, if you translate the question, “Hey, are you busy tonight?” into German, you get “, bist du damit beschäftigt heute abend?” Which translated literally means, “Hey, are you busy with this tonight?” Google Translate just added the “with this” part for no apparent reason and thereby changed the meaning of the question. Clearly you can’t rely on Google Translate for any important translation. The alternative is localisation and website translation.

This might sound like a superfluous effort. It might not even seem relevant to your business model, but you’d be surprised how much more traffic you could gain. Just from looking at analytical software, you can determine what proportion of your existing traffic comes from non-English speaking countries. If you know that Spanish speakers are trying to read your website before there are proper translations, then imagine the potential increase in visitors after you’ve had the website professionally translated into Spanish.

The numbers show just how valuable localisation is in the globalised marketplace. Arabic is the fastest growing online language but many businesses are yet to invest in Arabic localisation services. There are more than 290 million Arabic speakers in the world, yet Arabic online content is at only 3% of the total.

Localisation isn’t just about having your website or social media copy translated into another language. It also involves cultural considerations. There is such great cultural diversity in the world so words and terms have a myriad of double meanings and connotations that are not always directly translatable. A poorly translated advertising campaign can have devastating effects on a brand’s reputation abroad, like when Pepsi’s slogan,”Come alive! You’re in the Pepsi generation.” Was translated into Chinese in such a way that implied Pepsi could bring ancestors back from the dead. Obviously this did not have a positive effect on sales in China. A similar mistake was made when KFC’s famous slogan “finger licking good” was translated into Chinese as “eat your fingers off.”

A professional translator will be familiar with the culture of the people speaking the target language and will pick up on the kinds of things that sound weird in direct translation. It’s their job to offer an equivalent term that won’t offend readers or make your website or company seem absurd. This is something that Google Translate can’t guarantee yet. So while you’re waiting for the perfect free translation software to emerge, you can either let the world pass your website by or look into localisation services and how they can increase traffic to your site.

About the Author: Thomas Rowsell is a professional copywriter, journalist and film maker. He is employed by the Empower Digital Marketing agency. www.empowerdigitalmarketing.com .


How to Get the World to Read Your Blog contributed by Rowsell Thomas

About the Author: Thomas Rowsell is a professional copywriter, journalist and film maker. He is employed by the Empower Digital Marketing agency. www.empowerdigitalmarketing.com .

The Method behind the Madness: How to Get the Most Out of Instagram for Your Business

Take a picture. Use a filter to enhance that picture. Add a message with a few catchy hash tags and then post it. This might be the common routine for people that use Instagram for personal purposes. However, if you are interested in using it for your professional growth and expansion, then you need to dig a little deeper to find out how to get the most out of this popular social media platform.

Focus More on Pictures than Videos

Even though it is great that Instagram now allows people to post 15-second video clips, studies have confirmed that posting product photos instead is still the best option of the two. Fifty-five million photos are uploaded to Instagram every day, equaling out to over 96 percent of the media that is published and posted through this platform. Even though the 15-second videos skyrocketed in popularity when they first became available, they have only been able to fill that 4 percent void, according to Buffer App.

Master the Art of Timing

You may have noticed that during certain times of the day, you are able to generate more likes and comments on your Instagram posts than during other times. Even though this might seem to be some sort of awkward coincidence, there have been case studies and reports that have confirmed the exact opposite is true. Based on a report compiled by TrackMaven.com, the most effective time to post an Instagram picture is between the hours of 9 PM and 8 AM (EST).

During that time period, the average number of interactions for every 1,000 followers is close to 34. The weekend comes in second place with 25 and standard workday hours comes in third place with 23. Therefore, if you are interested in generating the most buzz and interactions with your content, then it would be in your best interest to post your content on the weekend, late night or early morning hours. Otherwise, you stand the risk of having your posts get swept into oblivion right along with all of the other overlooked and neglected posts.

Find the Proper Balance in Content

With a personal Instagram account, you can post just about whatever you want. You can post random pictures of your meals for the day, your favorite scenes from movies, self-portraits, etc. However, when using Instagram as an effective marketing tool for your business, you need to make sure that you find a proper balance between images that are focused on business and other images that are focused more on pleasure.

If you post nothing but pleasure photos, your customers will not take you seriously and will eventually become disengaged. On the other hand, if you post nothing but business photos (i.e. advertisements, sales reminders, etc.) your customers will think that you are taking this platform too seriously and will become disengaged as well. Therefore, you need to find the proper balance between both sides of this particular spectrum. Choose some pictures that fun and captivating and others that are informative and appealing from a professional perspective, according to Social Media Examiner.

Build Your Following from Scratch

If you want to grow the number of followers that are associated with your brand’s Instagram profile, the best approach to take would be to connect all of your social media accounts directly to your Instagram profile, including Facebook and Twitter. Always remember to add at least one relevant and popular hashtag to every single image that you post. Do not overdo it; having three to four lines filled with nothing but hashtags can become visually irritating to your customers. Do not forget to follow other people and like their photos as well, because this will inspire them to reciprocate the favor right back to you for your profile as well.


The Method behind the Madness: How to Get the Most Out of Instagram for Your Business contributed by Hadley Glenn

This article was written by Glenn Hadley, a professional content writer for Nimble Media. Glenn has always enjoyed using social media platforms for communicating with his friends, but strongly feels that they will continue to evolve as the most powerful marketing and advertising tools

2014 Marketing Predictions

Over the last few years, I think the thing that has really defined marketing is less, not more.

Having a clear Marketing Blueprint and executing it over a period of time steadily and keeping track of the results to measure ROI is essential.

Do not subscribe to a ton of email lists for Marketing.  Do not sign up for every new social tool that comes out – it is not about the software, it is about the audience and the engagement.  New tools will not have that in the first year, so why waste your time?

SEO is still valuable, but now it has become Content Marketing and Authority Publishing, instead of targeting 10 keyword phrases and buying back links.

Email is still the unsexy king because a responsive list is still going to be a great asset to drive up sales.

Some adjustments you may want to make this year if you have not already:

  1. Text email instead of fancy emails – think about optimizing it for mobile phones.
  2. Mobile versions of your website and blog.
  3. Developing third party authority publications to promote your product and service.
  4. Integrating social, search and content marketing into the authority strategy to maximize the time you spend in all of the tools.
  5. Relationship CRM instead of Sales CRM – such as Contactuality.

And simply do not keep chasing shiny new things.  Build our your focused plan, make minor adjustments as you review the results and run with it.   Outsource every piece you can and focus on your customers, leads and improving your products and services.  And do not keep vendors that do not deliver value over a reasonable time.

 

Interview with Ron McDaniel, CEO of Buzzoodle

Ron McDaniel, CEO of Buzzoodle is joining us today to conduct an interview.

Question: Great to have you here. Lets get started by finding out a bit more about you.

Ron: Thanks. Glad to do the interview. I have been at the crossroads of technology and publishing for many years. Over those years, we have developed a variety of commercial platforms and now use opensource and premium publishing tools to do custom magazines for businesses that want to attract leads and stand out in their marketplace.

Question: Interesting. Tell me more about your company.

Ron: Buzzoodle focuses exclusively in the publishing for lead generation arena. We build authority sites, which are much like online specialty magazines, and keep the content fresh and keep promoting the magazines every week. We have made a huge impact with our clients on lead generation and sales.

Question: How do you benefit customers?

Ron: The leads they get are targeted and exclusive to the client, not shared leads like you would get from a service. The volume may be lower, but the quality is very high.

Question: What makes you most different from your competition?

Ron: I do not know anyone doing exactly what we do – especially for a price point so low. It is important for use to show a positive ROI quickly on the lead attraction area because we do not require clients to stay any certain length of time.

Question: What do you like to do in your off time?

Ron: Tennis. I have a daughter that would like to be a pro tennis player and she and I play almost every day.

Question: What is your favorite book and why?

Ron: I like a lot of books, but I really liked “The Ultimate Sales Machine” by Chet Holmes because it was full of really useful and actionable information.

Question: Thanks so much. How can people find out more about you?

Ron: Just visit the Buzzoodle.com website and feel free to contact us if you are interested in an authority site.

Find out more about Ron McDaniel at Buzzoodle