Buzzoodle

Lead Generation via Inbound Marketing & PR

Generate More Sales from Existing Leads

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One of our requirements for working with clients on lead generation is that they demonstrate an understanding of what to do with leads when they get them.  One lead is very valuable in most cases, but many people want to wait until it is convenient to get back to the person who wants to buy from them.  Here is a list of ways to close more sales from your existing lead generation efforts.

  1. Cold CallingFollow Up Same Day – People often  have short attention spans.  Do you really think they will remember filling in your form 3 days ago?
  2. Follow Up Same Hour – The fresher you are in the lead’s mind, the better chance of engaging with them in a meaningful way.
  3. Follow Up in 5 Minutes of Less – In many cases, you can get leads sent to your cell phone, and by simply clicking the number you can be talking to the new lead in under 30 seconds from the time they filled out the form.  When you do this, you are interrupting the research mode they are in, and improving your chance of closing the deal in a big way.  They never even get to go visit your competition.
  4. Follow Up by Phone – If you are not 100% comfortable with sales, you may be tempted in email them instead of call them.  However, an email is an extra step and an extra chance to not respond to you.  If you have the phone number, give them a call quickly.
  5. Follow Up after First Contact – Follow up again after the initial conversation with an email thanking them for the opportunity and providing them with some valuable information.
  6. Follow Up via Automated Marketing – Using a CRM, AutoResponder or Marketing Automation Platform like InfusionSoft to drip useful information to the lead over time.
  7. Follow Up Down the Road – Put it on your calendar or in your CRM.  Follow up with another call down the road.  A “no” today is not a “no” forever.

What do these all have in common?  Follow up, follow up, follow up.  If you want to close more sales from your existing lead generation efforts, improve your communication and follow up with your prospects.

2014 Marketing Predictions

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Over the last few years, I think the thing that has really defined marketing is less, not more.

Having a clear Marketing Blueprint and executing it over a period of time steadily and keeping track of the results to measure ROI is essential.

Do not subscribe to a ton of email lists for Marketing.  Do not sign up for every new social tool that comes out – it is not about the software, it is about the audience and the engagement.  New tools will not have that in the first year, so why waste your time?

SEO is still valuable, but now it has become Content Marketing and Authority Publishing, instead of targeting 10 keyword phrases and buying back links.

Email is still the unsexy king because a responsive list is still going to be a great asset to drive up sales.

Some adjustments you may want to make this year if you have not already:

  1. Text email instead of fancy emails – think about optimizing it for mobile phones.
  2. Mobile versions of your website and blog.
  3. Developing third party authority publications to promote your product and service.
  4. Integrating social, search and content marketing into the authority strategy to maximize the time you spend in all of the tools.
  5. Relationship CRM instead of Sales CRM – such as Contactuality.

And simply do not keep chasing shiny new things.  Build our your focused plan, make minor adjustments as you review the results and run with it.   Outsource every piece you can and focus on your customers, leads and improving your products and services.  And do not keep vendors that do not deliver value over a reasonable time.

 

Getting New Dental Patients

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Helping Dentists gain more Patients

Lead Generation for dentists is vital to improve a dental practice. Developing a single source of customers is extremely chancy. You should be doing adwords as well as spending money on advertising in your local market as well as leveraging Social, Search and Local methods to bring in dental customers to you.

The challenge with generating dental potential buyers on the Internet for dental businesses is it is usually a long term strategy which will take a lot of time. That is the reason successful dental businesses use a Content Marketing company to build a dental authority website that pulls superior quality new patients into the dentist’s team.

The technique is simple enough, but will take time. Attempting to get it done on your own could take 10 or even more hours a week and could take a few months to start seeing gains. Instead, having a company like Buzzoodle to do content marketing for dental lead generation in the regional market, you are able to focus on your primary business leaving the fresh lead generation technique to our company.

To keep the lead generation costs low, we’ve streamlined the entire process of building and releasing a local oral health magazine, which has content marketing, engaging social media promotion and search engine optimization. The strategy does not require any kind of changes on your main site. You continue doing exactly what is working for you and we establish a fresh generator of new patients as well as a hungry audience for what you are offering.

Why does a Dental authority website get the job done?

dental leadsAn authority site is not only about promoting. It is a respected source of information and facts for your niche market. If you tried this strategy with your primary website, you’d hurt sales and profits most likely as you wouldn’t be visibly pushing people to your transaction. However, when you create a third party dental authority site, readers explore the posts and view the website more often and whenever they have a need, they’ll likely choose the advertisers ads or info (that is you) and go to your site or perhaps get in touch with you immediately. This strategy allows us to build a target audience with your marketplace and not force the purchase way too hard, since the timing will not be ideal for everyone.

Check out the products page to find dental lead generation pricing information.

There are a few common questions lots of people ask.

First, will you receive new patients? Yes. But the emphasis is quality, never volume. And how soon you get new patients will depend on a few things. If you’ve got a website which currently has got 100 high quality visitors per day average, and you also pick the engagement package, you should get qualified prospects quickly. Our other packages will cause increases in targeted site visitors, but how many potential buyers will depend on your site and your offerings.

Second, do you need to do any work? Basically no. But, you are able to increase your success from contributing content to your publisher to be added in the authority website.

An additional question we see very frequently is asked if Buzzoodle sells dental lead lists. No, we don’t sell lead lists and keep in mind when you get new patients through our initiatives, they are solely your own so you don’t need to worry about other dental businesses receiving the same lead data through our company. Often the dental lead will get in touch with you directly.

What does your program do for my dental practice? All the packages are designed with a focus on content marketing for targeted lead generation. This should improve your social media presence and traffic. The plans will increase your search engine rankings. The plans will increase your website traffic coming from many internet sources and build an audience that matches the profile to your best dental shoppers.

How do you find out about our Dental lead generation pricing and packages? Go to our products page and locate the program best for you.

SEO and Google Analytics Organic Keywords

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For several years our company has been moving away from core SEO services and more in the direction of building authority sites and full content marketing strategies.

If you are still primarily doing SEO, you are probably rather upset about the lack of data available from Google now.  What used to be a quick report in Google Analytics to see what organic keywords were generating traffic has now become a headache.

There are still several ways to see what is working best.  SERP reporting still works so if you pay for a SERP report you will still be able to know your ranking, and if you know traffic on those phrases and your position, you can calculate an estimate of your traffic from the keyword phrase.

Another simpler way is simply to look at which pages are getting organic traffic.  You may not know the exact phase that is best, but you will know generally which pages are succeeding at ranking and attracting organic traffic and which ones are not.

However, our advice is to do what Google has always wanted you to do anyway.  Focus on building high authority websites with great, regular content and encourage sharing and linking to the article through non-spammy ways to achieve a site that will provide longer term value and be more resilient to changes in the Google Algorithm.   You should still have a good keyword target or two in each article and optimize by using it once per 100 words, but do not worry about the actual ranking too much.  Your time is better spent moving on and doing another great piece of content.

Buzzoodle Lead Generation Services with Content Marketing

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Buzzoodle has a long history of online lead generation success with Content Marketing. Over the years, these tools, techniques and services have gotten better and better. Competition also has continued to increase with many of the online tools. Content Marketing is a great asset because Quality Online Content produces steady leads over time compared to ad spending which can be hit or miss.

Trying to do lead generation on your own is very difficult. Doing the basics will not generate leads for you. It is not enough to have a blog that is updated once a month or to have a social media account you rarely use. Quality Lead Generation requires that you do more activities and better activities than your competition or you simply will get the left-overs (if you are lucky) instead of the lion’s share of the leads.

Our content marketing for lead generation agency is dedicated to helping clients dominate their marketplace and develop multiple sources of leads that are hungry for what you have to offer. We work with companies that are ready for a sustained, growth oriented campaign of lead generation and sales. Companies that want to have higher visibility in their industry also benefit from our services.

Businesses serious about developing a substantial lead generation campaign should contact us today so that we can start assessing your current lead generation opportunities.