You’ve come here looking for business blog writing tips, and believe me you are in the right place. Maintaining a business blog is almost a necessity in today’s connected world. Every company has a blog, whether it’s Google, Coca-Cola, or even companies like Levi’s. A business blog is a way to connect with the readers, on a formal level and then also on a more personal level.
Some companies choose to write very formally, think press releases and speeches. Other companies go for a more one on one approach and have great success with that. One thing all of the big businesses use is business blog software. There is a ton of software out there that can automate the process and make it so easy. It can be as simple as sending an email and voila, you have a new blog post. Business blogging software is sometimes hard to navigate. Which company will give you the most bang for your buck. It’s important to do your research and make an informed choice.
Business blog writing tips are hard to come by. But some basic ideas to get you started:
You need to think about your customers. Do they want to hear from you twice a year? Or every single day? Most business blogs shouldn’t update every single day, because you don’t want to annoy your consumer. Try to find a happy medium. You want to stay in the customer’s mind, but you don’t want to overload them.
Many companies have been successful using a dual approach. Using formal press release type articles maybe twice a month, and then a more personal article once a week. This way you can connect to both sides of your base as well as appeal to the broadest audience. Remember to find some business blogging software. It will make this all so much easier!