Five Reasons Buying Leads is Bad

  1. Unless you are buying exclusive leads you better act fast.
  2. Lead Generation Companies need to produce lots of leads to make money so they probably produce poor quality leads and waste your time.
  3. Buying leads does not build an asset for you.  Building your own lead generation system adds value to the company.
  4. People may not want to be a lead – you could buy leads that did not know their names were being sold.  This could result in angry people when you contact them.
  5. Lead Generation System Development – If you are buying leads you will have more manual processes.  If you build your own lead generation website you can automate lead generation, follow up and maybe even sales depending on your industry and product.