What is the difference between buying leads and generating leads on the web yourself?
This does not have to be an either/or decision. If you are buying leads from a company and making a positive ROI on the process, then you should never stop buying leads. It is all about if you are getting quality leads and if you are successfully converting leads to customers.
But just because that works does not mean you should not build your own lead generation website.
The good thing about building your own lead generation website is that you can generate free leads that are exclusively yours. Again, this should not mean that you turn off your other lead generation efforts. The disadvantage of building your lead generation website is that it takes time to get going, it takes some regular effort of writing some articles and getting links, and it requires some time and expertise to set up.
The Buzzoodle lead generation system does make it faster, easier and more effective because it has video on how to set things up and publishing tools to help you improve your publishing, linking and social media integration that will increase your inbound marketing effectiveness.
The good news is that generating leads on the web is not difficult. But it does take a few months to get set up and to start seeing results – and most people give up before it kicks in. That said, it is not going to usually produce 100’s of leads a day or anything like that. When executed properly, online lead generation can produce highly targeted leads that are likely to buy your product, but how many depends on your market and your competition.
Because of the low cost, every business serious about growth should have its own lead generation website, but they should all explore other lead generation techniques as well.