A lot of people join our system to build a lead generation business. I certainly welcome that, but there is a big difference between building a profitable lead generation business and generating leads for your business.
The biggest difference is that when you are generating leads for your business, you already have a product or service to sell. You have a business and your online lead generation is simply another source of new customers.
But building your own lead gen business you are doing something that is much broader. For example, while a CRM works well for a single business, it is not a good tool to capture and sell leads to multiple clients. Instead of using an autoresponder or a CRM you are going to have to buy or build specialized lead capture software.
Then, not only do you have to capture leads, but you also need to sell your servcies to people that are willing to buy leads on a regular basis.
Also you are going to have to support the client’s including refunds and problems.
Also, while our SEO and blogging strategy for lead generation works really well for most of our clients, it would not easily produce enough leads to support the level of inquiries you would need to support many clients and many industries for your lead generation business.
We can be one important avenue to generate leads, but you are also going to have to master paid ads, advertising and other avenues of traffic to build a profitable lead generation business.
Also remember that it will take time to build sites and master the other marketing activities. A lead generation business is not going to take off right away, especially if you are focusing on SEO strategies.