If you are looking for Internet Lead Generation Ideas you are obviously looking for ways to grow your business.

The first most important thing to do is to have a plan on how to measure the results of each thing you try.  Lead Generation ROI is critical if you want to use your money in the best way possible.

Each different lead generation technique is going to need a different assessment.  For example, you can know in a few weeks if your keywords in a Google Adword campaign are going to be successful or not.

But a longer term strategy like SEO or Business Blogging Lead Generation could take 3-6 months to demonstrate if they will be effective or not.  That does not make the lead generation strategy less effective, it just means you need to have a different outlook on how to measure lead generation ROI on different strategies.

For example, traffic from Google Adwords happens fast, but you are paying per click.  That price will never go down and may very well go up as there is more competition.  It is not a good long term marketing asset, but it is fast.

On the other hand, a Business Lead Generation Blog takes longer, but it has a fixed price and over time will perform better and better.  It is truly an asset that you are building for the long term value of your company.  So when you measure the business blogging ROI it is very different from Adwords ROI.

This does not mean one is better than another.  Any lead generation source that shows positive ROI should be used.  Just set your expectations for Internet Lead Generation to be in line with the lead generation strategy.

 

Share This