It took me years to discover a simple truth.  Internet Marketing is simply online lead generation.

When you fully digest this fact, it helps you think about Internet Marketing in a different light.  It also really simplifies things.

When you are considering an Internet Marketing Strategy, you have to ask yourself – in what way will this activity generate sales or leads for me?

I like social media, but I do not see it as the best way to spend my time for lead generation in most cases.  Sure, people will follow you but what is the quality of that lead?

That is why old fashion email lists are still better.  It is more of an asset and more likely to turn into money.

Stop worrying about which Internet Marketing strategies are going to work best for you and instead think about how to generate the best leads for your business from the web.  Then you are going to be building some value.