A lead generation landing page is also called a squeeze page.
The idea of a good squeeze page is that the page squeezes information from the visitor and builds your list and leads.
Generating leads from a squeeze page format is simply having a great offer on a page that people want to get, so they add their information.
Some elements of a good squeeze page are:
- No external links – minimize the number of things a person can do on your page other than become a lead.
- Clear call to action with benefit
- Form to collect needed information
- Ethical bribe – something like a free report or access to a great video that would make someone want to exchange their email for the information.
Ultimately your lead generation squeeze page will depend on your traffic, your industry, your offer and your copywriting. Set one up, try it for a while and then adjust it and see if your results are improved.