I am hearing a lot of complaining about Google updates and lead generation. Not from our clients, as our program encourages quality unique content and best practices in blogging. More in other people that have built big sites that were generating lots of money and those sites traffic have dried up.
The good news if you are focusing on local lead generation and less competitive words is that you are still likely to be able to generate steady local traffic and capture some of them for leads. The reason begins with the fact that the competition for those words is far less, so your mountain to climb is much lower.
While I have never been a huge fan of social media, obviously this is coming more into play and I tend to think that just linking from your own accounts are not going to cut it. So what does that mean?
You need to be able to create a buzz by at least occasionally creating great, unique content that gets bookmarked and passed around in social channels by someone other than you and your spouse.
Probably the number one thing is to realize that lead generation online is an evolving and difficult task. If you want to do it yourself, you are going to need to produce quality content weekly and be very disciplined on promoting your new posts as well as promoting other things in social channels. If you are not willing to do it yourself, then just keep in mind it is a long and not inexpensive task to really create quality and generate local leads for your product or service.