Outsourcing your lead generation is smart.  But this is not traditional outsourcing.  When you hire a commissioned sales person you are really outsourcing lead generation to them.  They are probably not your direct employees since they are commission only.

But can you also outsource lead generation in the way most people think about outsourcing?

Sure, but there are some things you need to do to increase your odds of lead generation success.

  1. Do not list a job for outsourced lead generation.  Instead, hire for the tasks that you have defined that will lead to better lead generation.
  2. Hire your outsourced worker for a short time on a smaller project to test them out. 
  3. Hire more people than you need on those small lead generation projects and then increase the hours of the best people and simply do not continue to work with those people that you cannot count on for outsourced lead generation tasks.
  4. Use a system like our system that is built to give outsourced lead generation assistants access to areas to write articles, update link campaigns and more.

These are just a few ideas that should help you be more successful outsourcing lead generation activities.