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Survey: Marketers Spending More Online, Prefer Low-Cost Channels

Survey: Marketers Spending More Online, Prefer Low-Cost Channels

by Ron McDaniel | Feb 13, 2013 | Lead Generation, Social Media

Marketers are increasingly shifting spend from traditional to online leads channels, in large part due to the data available for tracking campaign performance. As legendary thought leader Peter Drucker once said, “What’s measured improves,” and that’s...

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