People often come to this site looking for lead generation software. But what they have in mind may not be the lead generation software we sell here. There are many different kinds of lead generation tools and this article will give you a summary of the biggest lead generation categories of software.
Lead Collection Software
Software that goes out based on categories and search terms and minds the Internet for leads is a lead collection category of software. While this software is very good at generation lists for you to work, it is not very good at getting warm leads unless you are very creative with your search terms.
Website Traffic Software
Probably the broadest category of lead generation software would be in the website traffic software category. This includes any software tool that helps you generate traffic back to a website. Of course, you need to have a website capable of capturing leads if you are going to go to all the trouble of increasing your traffic.
Lead Capture Software
Lead capture software are the tools that put forms on the site to actually collect the lead information. Sometimes you can use multiple lead capture tools to combine the actual form generation with how the form appears on the website. Tools like Salesforce.com and aWeber can capture the leads, and I have used WordPress plugins and different scripts to do more creative things with displaying the lead capture form.
Lead Generation Business Management Software
At a more pricy end, there is the lead generation as a business software packages. These do not generate the leads, but they have the capture and management of leads built into the system. This usually includes the selling of leads at a price to people that want to buy leads.
Inbound Marketing Software
Lead Generation Software that attracts leads to a site and captures them usually combine strategies with FaceBook, Twitter, Google Plus and Search Engine Optimization. This strategy may not produce huge numbers of leads, but the quality of the leads is very high because people are coming to you and they have a need for what you have to offer. Buzzoodle.com is a system that falls into this lead generation software category as it uses blogging and search engine optimization techniques to attract leads to a site.
So if you are new to lead generation and you are looking for lead generation software to help you, you should find this article very useful. You need to know that category of lead generation tools you are looking for or you might get the wrong thing.