When you are looking for Internet Marketing Software you need to take some things into account. One thing to keep in mind is that there is not one software package that does everything that is needed in Internet Marketing.
The first thing you need to do is set some clear goals. Do you want to build a profitable adwords campaign or do you want to achieve better SEO results?
Will you use open source interent marketing software or will you buy a premium service that will offer you more advanced tools and support?
Will you hire a marketing agency or will you do it yourself?
Now once you know your goals and how you will manage them, you will be better equipped to assess the Internet Marketing software that you want to buy.
Some important questions when assessing the software are:
Does this help me with my stated Internet Marketing goals?
Do you want to capture leads or have a form that allows people to contact you?
How will you measure the results of the software?
Will it save you time or make more work for you in the long run?
It is important to look at a combination of your business goals and your personal goals if you are primarily using the Internet for lead generation or marketing. There are so many programs for Internet Marketing that it is hard to choose which one is best for you.
You might need business blogging software for lead generation or you may need keyword research tools or link building tools. You will probably not find one tool that is good at everything. But if you are careful and selective on which pieces you buy, you can ultimately build a really great Internet Marketing strategy with a combination of a few Internet Marketing software systems.