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One of the reasons we developed our enterprise business blog software on WordPress is because search engines love WordPress.

WordPress is an open source blogging system that makes publishing easy.  It also has thousands of themes and plugins so you can do anything you need most of the time.

And it is free, which is a plus.

But business blogging software is software that has a business purpose, and online blogs built on WordPress are all too often hobby blogs.

The key to making WordPress into a powerful business blogging system is to make it a lead generation system.  This is simple with a clear call to action, good keyword targets and an enterprise blogging system that integrates into WordPress, such as Buzzoodle.

What makes the centralized blog management software so effective is that it helps you target keywords better, create more content faster, leverage linking tools that will improve indexing and SEO rank and finally also integrates social media platforms to distribute links and articles across many sites.

You’ve come here looking for business blog writing tips, and believe me you are in the right place. Maintaining a business blog is almost a necessity in today’s connected world. Every company has a blog, whether it’s Google, Coca-Cola, or even companies like Levi’s. A business blog is a way to connect with the readers, on a formal level and then also on a more personal level.

Some companies choose to write very formally, think press releases and speeches. Other companies go for a more one on one approach and have great success with that. One thing all of the big businesses use is business blog software. There is a ton of software out there that can automate the process and make it so easy. It can be as simple as sending an email and voila, you have a new blog post. Business blogging software is sometimes hard to navigate. Which company will give you the most bang for your buck. It’s important to do your research and make an informed choice.

Business blog writing tips are hard to come by. But some basic ideas to get you started:
You need to think about your customers. Do they want to hear from you twice a year? Or every single day? Most business blogs shouldn’t update every single day, because you don’t want to annoy your consumer. Try to find a happy medium. You want to stay in the customer’s mind, but you don’t want to overload them.

Many companies have been successful using a dual approach. Using formal press release type articles maybe twice a month, and then a more personal article once a week. This way you can connect to both sides of your base as well as appeal to the broadest audience. Remember to find some business blogging software. It will make this all so much easier!

How do you pick which business blog software to use?

First, if you are choosing a solution for your business, you need to use business logic to decide.

What is the outcome you want?  Are you more concerned about having a big company support you?  Are you comfortable using consultants or outsourced people to build your business blog?  Is search engine ranking or relationships more important to you?

Ultimately, I believe that the best business blogging software to choose is WordPress for many reasons.

1. Industry Standard Blogging System – Things do not become an industry standard by accident.  WordPress is excellent software, gets great business results and is supported by a huge open source community.
2. Portability – If you use a consultant to set up your WordPress business blog, you will not be married to them.  You can easily move WordPress blogs from host to host.  Custom blogging platforms lock you in with one vendor.
3. Flexibility – Admittedly not all WordPress plugins and WordPress themes are equally tested and professional, but there is a huge diversity of possible tools you can use to do exactly what you want with your business blogging software.
4. Performance – Most SEO Experts agree that WordPress gets great search ranking results with only minor customization.  Why would you pay for business blogging software when there is better free business blogging software available?

Of course, there are ways to boost the performance of your corporate blogging software.  You can improve your call to action with a free WordPress lead generation theme and you can purchase a business blogging lead generation system like Buzzoodle Lead Generation to improve targeting, lead generation and business blog writing efforts.

There are a lot of things to consider when you are purchasing business blogging software.  Why not start out with the open source business blogging software and then go pay for different software later if you decide the open source lead generation system is not for you?