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Many businesses want to generate leads online.  Because Google has a lions share of the search traffic, it means that your lead generation strategy should start with SEO for Google.

Google Lead Generation is as simple as following some rules that search engine optimization strategists know.

1)  Content – To generate more Google lead generation results, be sure to produce at least 1-2 new pieces of origional content per week.

2) Inbound Links – Google lead generation depends on inbound links which add to the ranking of your search results.  Buzzoodle generates inbound links for you.

3) Social Media – Google search results are improved with social media.  Luckily, Buzzoodle integrates with Posterous which integrates with many social media sites, creating rich inbound social media links that are very helpful to your site ranking well.

These three simple things improve Google lead generation via higher ranking and more traffic that will get people to see your clear call to action.

If you are unsure of how these things work you should sign up for Buzzoodle and learn to build your own lead generation websites.

Prospecting is when you identify someone as a good target based on your lead generation criteria.  Prospecting lead generation can take many forms, such as Web research, Off line research such as magazines and newspapers, Business directories and more.

One of the things you like to do when prospecting is to identify the need and the budget so that you can assess if the prospect has the ability and desire to potentially buy your product.

One short cut for easier prospecting is to build a lead generation website that generates leads with white papers that would only be of interest to your target market.

When you do this, you will only need to see if your new prospect has the budget to match your product.  The prospect has prequalified himself for the rest of the things if you have done a good job of targeting and writing a free offer to draw qualified leads to you.

Qualified sales leads can be generated from a simple lead generation website, but it does take some effort to set up and you have to keep fresh content on the site if you expect search engine optimization to kick in.

The best free lead generation software in the world is WordPress.  However, WordPress is not just lead generation software.

First and foremost, it is blogging software.  It can be used as business blogging software but it can also be used to build a lead generation website that will attract buyers and convert them to leads.

But you need to know how to configure WordPress for lead generation.  You need to know the basics of how to optimize WordPress for SEO  (Search Engine Optimization).  You need to know how to do keyword research and integrate a CRM into your WordPress site in order to capture leads.

Without these things, your WordPress site will remain a normal blog.

With these things does well, I have seen a simple, nearly free lead generation blog produce six figure returns every month for companies.

Buzzoodle has step by step setup of your lead generation WordPress blog.  It has 9 different ways to create articles, and none of them are autoblogging (which would produce garbage) as well as link building tools, SERP reporting which weekly identifies your ranking for your keywords that are lead generation keywords.

And there are a lot more things in the system.

However, if you do not have a budget, you can always sign up for the free lead generation software which includes free lead generation videos, free lead generation software recommendations and a free lead generation WordPress theme.

It is a way to get started, but it is not the main system that will teach lead generation strategies in more detail and provide you with the tools to build a lead generation network and manage it effectively.  However, it is a great place to start and you will get a better idea of whether WordPress lead generation is the right choice for you.

With the rise of FaceBook you might think that you need to move from SEO for Search Engines into the area of FaceBook Advertising.

The important thing to remember is that it is never an either/or option.  SEO will be important for a long time because searching for information on Google is what people do when they are doing research when they are thinking about buying something.

FaceBook is where people go to be social and have fun.  Some products will perform well when advertised in this environment but many will not.  The good thing is that FaceBook advertising is fairly inexpensive.  The bad thing is that, while it may produce a lot of visitors, it will not be a good source of quality lead generation in many cases.

Does that mean you should not try it?  Of course not.  However, do not just jump from trend to trend in marketing.  Measure your lead generation activity and know where your leads are coming from.  Understand the up front commitment for lead strategies and make sure you give things a fair chance, but pull the plug if they do not bring in a positive ROI.

FaceBook lead generation can work for the right kind of business, but it will not work for many types of businesses.  Be smart with your marketing dollars and demand the best from your marketing strategies.

What is the difference between buying leads and generating leads on the web yourself?

This does not have to be an either/or decision.  If you are buying leads from a company and making a positive ROI on the process, then you should never stop buying leads.  It is all about if you are getting quality leads and if you are successfully converting leads to customers.

But just because that works does not mean you should not build your own lead generation website.

The good thing about building your own lead generation website is that you can generate free leads that are exclusively yours.  Again, this should not mean that you turn off your other lead generation efforts.  The disadvantage of building your lead generation website is that it takes time to get going, it takes some regular effort of writing some articles and getting links, and it requires some time and expertise to set up.

The Buzzoodle lead generation system does make it faster, easier and more effective because it has video on how to set things up and publishing tools to help you improve your publishing, linking and social media integration that will increase your inbound marketing effectiveness.

The good news is that generating leads on the web is not difficult.  But it does take a few months to get set up and to start seeing results – and most people give up before it kicks in.  That said, it is not going to usually produce 100′s of leads a day or anything like that.  When executed properly, online lead generation can produce highly targeted leads that are likely to buy your product, but how many depends on your market and your competition.

Because of the low cost, every business serious about growth should have its own lead generation website, but they should all explore other lead generation techniques as well.

A lead generation landing page is also called a squeeze page.

The idea of a good squeeze page is that the page squeezes information from the visitor and builds your list and leads.

Generating leads from a squeeze page format is simply having a great offer on a page that people want to get, so they add their information.

Some elements of a good squeeze page are: 

• No external links – minimize the number of things a person can do on your page other than become a lead.
• Clear call to action with benefit
• Form to collect needed information
• Ethical bribe – something like a free report or access to a great video that would make someone want to exchange their email for the information.

Ultimately your lead generation squeeze page will depend on your traffic, your industry, your offer and your copywriting.  Set one up, try it for a while and then adjust it and see if your results are improved.