Still Considering Our Powerful Lead Generation Tools?

You are obviously still interested in increased lead generation - why not visit the lead generation program? - OR - get 60 days access for $1 at the massive leads for almost free offer.

Mortgage leads for free is not easy but it is possible.  What you need to do if you want to stop buying leads and start generating leads for free is to build your own targeted lead generation websites.

To build your own lead generation websites, you need to most likely have multiple lead generation websites, most likely hosted on a bargain hosting program such as bluehost.

Next you need to do keyword research and make the search terms local so that you generate local leads for morgages.

Next you need to add content and create inbound links for your site to get it to produce better free morgage leads for you.

Luckily, Buzzoodle.com can help you produce a lead generation website that helps you attract and capture morgage leads that improve your business.

What is the difference between buying leads and generating leads on the web yourself?

This does not have to be an either/or decision.  If you are buying leads from a company and making a positive ROI on the process, then you should never stop buying leads.  It is all about if you are getting quality leads and if you are successfully converting leads to customers.

But just because that works does not mean you should not build your own lead generation website.

The good thing about building your own lead generation website is that you can generate free leads that are exclusively yours.  Again, this should not mean that you turn off your other lead generation efforts.  The disadvantage of building your lead generation website is that it takes time to get going, it takes some regular effort of writing some articles and getting links, and it requires some time and expertise to set up.

The Buzzoodle lead generation system does make it faster, easier and more effective because it has video on how to set things up and publishing tools to help you improve your publishing, linking and social media integration that will increase your inbound marketing effectiveness.

The good news is that generating leads on the web is not difficult.  But it does take a few months to get set up and to start seeing results – and most people give up before it kicks in.  That said, it is not going to usually produce 100′s of leads a day or anything like that.  When executed properly, online lead generation can produce highly targeted leads that are likely to buy your product, but how many depends on your market and your competition.

Because of the low cost, every business serious about growth should have its own lead generation website, but they should all explore other lead generation techniques as well.

A lead generation landing page is also called a squeeze page.

The idea of a good squeeze page is that the page squeezes information from the visitor and builds your list and leads.

Generating leads from a squeeze page format is simply having a great offer on a page that people want to get, so they add their information.

Some elements of a good squeeze page are: 

• No external links – minimize the number of things a person can do on your page other than become a lead.
• Clear call to action with benefit
• Form to collect needed information
• Ethical bribe – something like a free report or access to a great video that would make someone want to exchange their email for the information.

Ultimately your lead generation squeeze page will depend on your traffic, your industry, your offer and your copywriting.  Set one up, try it for a while and then adjust it and see if your results are improved.

If you are unfamiliar with generating leads online, you might be out searching for one piece of online lead generation software that will cure all your problems.

That is akin to looking for one piece of software that does all your marketing – it does not exist.  Although there are big packages that will help you tie together many Internet Marketing activities.

What you really want to do is to do a flow chart of what your lead generation strategy looks like.  Then buy or get free lead generation software that can do the key parts of it for you.

In our case, we focus on one very specific lead generation technique called Inbound Marketing.

Inbound Marketing is when you build online resources that attract buyers to you instead of you going out and getting them.  Sounds magical, right?  The disadvantage is that it takes time to develop and see steady results, and it takes work or a decent budget to hire people to do the work for you.

However, I have seen this produce some big results for some clients in as little as two to three months when they really took the marketing strategy seriously.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software – Usually part of your CRM or Autoresponder

2. Keyword Research Tool – To help you identify target keywords and target markets.

3. Blog Writing Software – which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

4. Analytics – You can get free software to track analytics such as visitors and you can pay to have SERP (where you rank for keywords in the seach engines) monitored as well.  Our software includes SERP for you as it is what drives your results.

5. CMS – A system for managing the content on your website.  We recommend the open source free software WordPress.

6. Misc.  There are some other things like you may need video editing, audio, image editing and more. 

All of this is involved in Inbound Marketing.  The good news is this is a low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free or very low cost.

A lot of people join our system to build a lead generation business.  I certainly welcome that, but there is a big difference between building a profitable lead generation business and generating leads for your business.

The biggest difference is that when you are generating leads for your business, you already have a product or service to sell.  You have a business and your online lead generation is simply another source of new customers.

But building your own lead gen business you are doing something that is much broader.  For example, while a CRM works well for a single business, it is not a good tool to capture and sell leads to multiple clients.  Instead of using an autoresponder or a CRM you are going to have to buy or build specialized lead capture software.

Then, not only do you have to capture leads, but you also need to sell your servcies to people that are willing to buy leads on a regular basis.

Also you are going to have to support the client’s including refunds and problems.

Also, while our SEO and blogging strategy for lead generation works really well for most of our clients, it would not easily produce enough leads to support the level of inquiries you would need to support many clients and many industries for your lead generation business.

We can be one important avenue to generate leads, but you are also going to have to master paid ads, advertising and other avenues of traffic to build a profitable lead generation business.

Also remember that it will take time to build sites and master the other marketing activities.  A lead generation business is not going to take off right away, especially if you are focusing on SEO strategies.

We get a lot of people visiting and signing up for Buzzoodle because they want to start a lead generation company.

While we can be a very important cog in this effort, you have to be realistic.  In some cases, after a couple of months, our system has been reported to generate 7 figure annual lead value.  However, that was to companies that were getting the leads directly and that was the value to the companies according to their estimates over the lifetime of the customer if they closed them.

What does that mean?

That means a lead may have a value of $100,000 estimated to a company – but if you are selling leads for $10 – then that same lead is only worth $10 to you.

So while a company that places a high value on a lead may see 10 leads in a month as worth $1,000,000 – to you selling that lead you may see the same ten leads as worth $100 and not worth the effort.

 - Value of leads and number of leads are only hypothetical and vary greatly based on effort, industry and competition, among other things. -

Does this mean you should not start a lead generation company?

That depends.  If you have unrealistic expectations of the effort it will take, or of the fact that you will need to invest in many types of marketing, then you will probably give up before you become successful.  You would probably be better off making money through affiliate sales or CPA offers that are similar but easier as you do not have to build up a network of people buying the leads.

But if your dream is to master the craft of lead generation and grow a serious business based on generating leads and selling them directly, then I certainly wish you luck and hope you consider Buzzoodle PART of your lead generation strategy.

BTW:  Buzzoodle works well for affiliate sites and CPA lead generation as well, but just like we mentioned above, it is only one part and you would be leaving money on the table if you did not explore other areas of marketing as well.