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Many businesses want to generate leads online.  Because Google has a lions share of the search traffic, it means that your lead generation strategy should start with SEO for Google.

Google Lead Generation is as simple as following some rules that search engine optimization strategists know.

1)  Content – To generate more Google lead generation results, be sure to produce at least 1-2 new pieces of origional content per week.

2) Inbound Links – Google lead generation depends on inbound links which add to the ranking of your search results.  Buzzoodle generates inbound links for you.

3) Social Media – Google search results are improved with social media.  Luckily, Buzzoodle integrates with Posterous which integrates with many social media sites, creating rich inbound social media links that are very helpful to your site ranking well.

These three simple things improve Google lead generation via higher ranking and more traffic that will get people to see your clear call to action.

If you are unsure of how these things work you should sign up for Buzzoodle and learn to build your own lead generation websites.

Generating B2B Sales Leads is harder than generating consumer leads most of the time.  I say most of the time, because some things that are a common problem for all businesses can use the consumer lead generation model and be successful.

However, for the sake of this article lets assume you are selling a high end B2B product and you want to generate qualified B2B sales leads and each sale is very valuable to you.

I see this all the time and the problem here is that the business that wants to think like consumer sales leads and they get discouraged when they do not get a flood of sales leads for their consulting practice or their specialized software.

I think the first thing to say is that not all products and services are best sold on the web.  In nearly all cases, the web can contribute to the sales process and can generate the occasional lead, but it will not replace a good sales force and often for these services, the lead (no matter how you got it) need fast and good followup.

Next, if your leads are worth, say $10,000 over the lifetime of the customer and you are going to have to spend hours talking to them, helping them, etc. etc to earn that money, the last thing you want to do is generate 100 low quality leads every week.  In B2B Sales Leads generation, getting a couple of high quality sales leads that you can put into your B2B sales funnel is a great month.

So when a B2B client wants to generate B2B leads online, you have to look at what a good goal is.  Can you generate thousands of leads in a year or are you better off with generating 20 good leads in the year?  That really depends on what you are selling, but do not get confused and pursue the wrong B2B lead generation strategy because it will not be a winning situation for anyone.

Quality leads can be generated online without a doubt.  However, there is something of a problem if you are expecting huge numbers of leads and still want high level quality.

One of the best ways to generate quality leads is InBound Marketing such as what Buzzoodle helps you build.  This technique is as simple as publishing information that your quality leads would be out searching for and luring them to your site via search engines.

This is not a trick.  It is publishing good quality information that appeals to someone that is a quality lead and then offering them a way to become a lead of yours when they arrive at your site.

There are other great ways to generate quality leads online as well.  For example, I really like the Groupon model.  Groupon has the ability to generate many hundreds of leads quickly for you and the leads are very high quality.

The disadvantage is that they are picky with who they pick and you have to give great deals to generate the leads.

Ultimately you should have different ways to generate leads online.  This will help you have multiple steams of quality lead generation that helps your business grow.

How do you generate targeted sales leads online?

There are certainly many ways, but the first thing you need to get clear on is what targeted leads look like.

For example, is a good targeted lead someone in a specific division of a specific company or is it anyone in a particular industry or is it just within a certain radius of your office?

Knowing what your targeted lead profile is will help you craft a better strategy and build yoour own lead generator.

For example, our Buzzoodle system is a good lead generator but it does not work evenly for everyone.  To be successful building online lead attraction sites you need to know who your target market is and what they are searching for online.  Sometimes they are not searching, in which case you should use a different strategy.

I like to tell people that a good fit for our system is a company that 1) Would have advertised in Yellow pages in the past or 2) Solves a clear problem that frustrates people (forcing them to research a solution online) or 3) A service that people do not need regularly but when they do need it they are likely to turn to the web.

So repairing a lawn mower will certainly be a good fit, but where to buy socks is not, because people do not need to look that up.

There are some vague areas that are not crystal clear on this kind of Inbound Marketing strategy.  For example, financial planners are not going to get a bunch of leads, but getting only a few a year that turn into sales may make the process worth while.

Also, MLM or Network Marketing leads are not always a good fit.  However, if someone hears about a product like this they often do research before buying and this can produce a very positive, targeted lead online.  My biggest issue with network marketing is that if your do not make enough on a few sales per month then it is probably not worth the investment.  This has less to do with a marketing style and more to do with your business model.

Targeted sales leads are not hard to generate online, but you will not always get huge volumes of leads.  So you need to make sure your investment is going to be a profitable one

If you are unfamiliar with generating leads online, you might be out searching for one piece of online lead generation software that will cure all your problems.

That is akin to looking for one piece of software that does all your marketing – it does not exist.  Although there are big packages that will help you tie together many Internet Marketing activities.

What you really want to do is to do a flow chart of what your lead generation strategy looks like.  Then buy or get free lead generation software that can do the key parts of it for you.

In our case, we focus on one very specific lead generation technique called Inbound Marketing.

Inbound Marketing is when you build online resources that attract buyers to you instead of you going out and getting them.  Sounds magical, right?  The disadvantage is that it takes time to develop and see steady results, and it takes work or a decent budget to hire people to do the work for you.

However, I have seen this produce some big results for some clients in as little as two to three months when they really took the marketing strategy seriously.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software – Usually part of your CRM or Autoresponder

2. Keyword Research Tool – To help you identify target keywords and target markets.

3. Blog Writing Software – which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

4. Analytics – You can get free software to track analytics such as visitors and you can pay to have SERP (where you rank for keywords in the seach engines) monitored as well.  Our software includes SERP for you as it is what drives your results.

5. CMS – A system for managing the content on your website.  We recommend the open source free software WordPress.

6. Misc.  There are some other things like you may need video editing, audio, image editing and more. 

All of this is involved in Inbound Marketing.  The good news is this is a low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free or very low cost.

Effective lead generation online is going to be done through more than one tool.

The Internet is far more diverse than television, print or phone.

So if you are wondering how to generate leads online you should start by working your way backwards.

Step One is the end.  Why would someone become your lead?  What does a traditional lead’s profile look like?  Why do they want to talk to you?

Then ask yourself what you could offer them or say to them to get them to take action.  This is called the call to action and it is a critical part of successful lead generation online.

Next you want to work your way out to where that audience is finding information.  What are they searching on in search engines?  What forums are they joining?  Do they talk about things more on Twitter or FaceBook?

Then you craft lead generation strategies for all the avenues that could lead the right people to your call to action.  This could include adwords, SEO, social media sites, banner ads and more.

The fact is, there is no one perfect way to do lead generation.  It is all about reverse engineering how people find you and improving it in all avenues.